Conservation International, FIJI Water is working to preserve the purity and biological wealth of the Fijian islands. “There was nothing that was jumping out and making us say, my god, we’ve got to get to Fiji and check this out,” he says. These older, richer rums didn’t fit into the style or price point that the Rum Co. of Fiji had been shipping to the Australian market. Fijian rums all are made from Fiji sugar, and share the same island terroir, the same South Pacific climate and the same local yeasts. Here’s the backstory. It’s first aged in casks in Fiji, shipped in steel tanks, and then rebarreled for additional “continental” aging in Europe. So the barrels lingered untapped and unloved. Rums from those stashed-away casks of aged Fiji rum have also been finding their way to the U.S. Last spring, Holmes Cay, a New York-based curator and importer of rare rums, released about 2,000 bottles of the cask-strength 16-year-old pot-still rum from Fiji, priced at $150. This was bottled at 100.4 proof, and priced at about $90 a bottle. Whitewater raft through black volcanic walls barely five meters apart, snorkel among vividly-hued coral, hunt for crabs in dense mangrove forest, and trek up soaring sand dunes. Last year, Plantation struck an agreement with Costello and his firm for exclusive rights to most of the island’s rum, likely drying up the supply that would otherwise have been sold to brokers and onward to other bottlers. We have been proudly distilling award-winning rums since 1980 at our distillery in Lautoka, Fiji. For a time it was in the portfolio of the makers of Foster’s Lager. With warm, clear waters, friendly fish and ravishing reefs, underwater Fiji lures divers and snorkellers of all skill levels. Fiji is vulnerable to the impacts of climate change and has been vocal about this in the international arena. Providing clean water access to underserved and remote rural communities. The second thing is that all Fiji rums are different. They’re all the same in that they share a similar flavor profile. Please share any questions, feedback or opportunities with us. Various forms of traditional boat racing and wrestling are also popular.. Sports culture is unique as different racial mixes and cultures come together in a common interest.. Traditionally used in Pacific Islander and Western herbal medicine to promote sleep, support muscle relaxation and to calm and soothe the nerves. The first thing to know is that all Fiji rums are the same. Offering access to healthcare for underprivileged communities as well as disaster relief during floods and severe weather events that frequently impact the islands. The total land size is 18,272 km 2 (7,055 sq mi). Our rums The company built a distillery around a pair of venerable John Dore & Co. pot stills from England (that produces funkier, heavier rums), as well as a modern column still that makes lighter rums. The rum tends toward the bold and brazen, layered with a honeyed funk. Fiji is a group of volcanic islands in the South Pacific, lying about 4,450 kilometres (2,765 mi) southwest of Honolulu and 1,770 km (1,100 mi) north of New Zealand.Of the 332 islands and 522 smaller islets making up the archipelago, about 106 are permanently inhabited. Wilson was by then employed by Plantation Rum, a French company that bottles and blends rums from around the world. But it’s great!”. It’s priced at about $50 a bottle. Over the last few years, rums from Fiji have started to show up in America delighting bartenders and cocktail drinkers. He “became more serious about it around 2015,” said Guillame Lamy, vice president of the Americas for Maison Ferrand, the Cognac producer that owns Plantation. Our rums are hand-crafted from the finest local ingredients OUR PROCESS hand-cut sugar cane grown in Fiji’s rich volcanic soil. Wilson tasted some of their flagship rums, and they were much as he remembered — tasty but lacking in fireworks. Many U.S. passport holders choose to get an Electronic Travel Authority (ETA), which is a label-free, electronic visa. doing business responsibly and seeking opportunities to make a difference. “Sounds awful, right!? (The two styles are often blended here, as is done in Jamaica, Barbados and elsewhere.). The same year the Transcontinental Line’s Fiji rum showed up on American shelves. Flocks of mynah birds perched on the rims to drink, got overcome by alcohol and carbon dioxide, and keeled over into the mash. The distillery has been sold more than once since its founding four decades ago. Americans planning to go to Australia will need a valid U.S. passport and a visa (or ETA) to enter the country. Billed as the 'soft-coral capital of the world', the archipelago is home to such attractions as Rainbow Reef – home to the famous White and Purple Walls – and the huge Great Astrolabe Reef.The Nasonisoni Passage drift dive is a thrill-seeker's … Given the tropical exoticism that Fiji conjures in the minds of many—lush mountains, colorful coral reefs, splashy dive resorts—it grieves me in no small measure to report an additional fact: Fiji’s sole distillery is owned by Coca-Cola. Ahluwalia, the leader of the University of the South Pacific, and his wife were asleep Wednesday at their Fiji home when a ruckus outside awoke them near midnight. It had been available since the 1980s, and was common in local stores and bars. The FIJI Water Foundation is a charitable trust funded and supported by the owners, employees, and corporate affiliates of FIJI Water, with a focus on sustainability and improving the lives of native Fijians since 2007. It is geographically positioned both in the Southern and Eastern hemispheres of the Earth. (It has been available in Europe since 2016.) For most of its existence, the distillery chiefly produced bulk rums—an anonymous spirit destined to be blended with other rums to add character and depth. It’s about taking it to incredible levels.”. “They exchange ideas like kids exchanging baseball cards.” (The pair is now working on a project to age rum in a barrel that is partially made of toasted mango wood.). Fiji is an island nation in Melanesia and an archipelago in the Southern Pacific Ocean, as a part of the continent of Oceania. FREE STANDARD DELIVERY TO YOUR DOOR IN THE USA. “I mean what would be the sense of doing this? He was visiting Fiji with an eye to finding a Pacific rum to export to Europe and the U.S.—it would be the company’s first. In 2011, the distillery changed hands again when it was acquired by Australia-based Coca-Cola Amatil, about a third of which is owned by the U.S.-based Coca-Cola Company. But there’s another major reason for the similarities. the purest local water. Plantation Rum acquired 23 barrels of 14-year-old rum in Fiji, which it finished for an additional year in French oak casks in France. “It’s got its own personality. Fiji’s global leadership on two important SDGs on climate change and oceans has been demonstrated through the co-hosting of the 2017 United Nations Ocean Conference and the Fijian Presidency of COP23. It’s priced at a budget-friendly $25 a bottle, and is widely available. “And we just went, wow, this is incredible,” Wilson says. Voted #1 Resort in Australia and the South Pacific by Conde Nast Traveler’s 2019 Reader’s Choice Awards. Fiji will continue to market its own brands—Raku and Bati are now in California and looking to expand to other states—but supplies of Fiji rum outside those two channels may dwindle sharply, leaving Plantation as the dominant importer. “In the nose we can find bio waste, old soil, coffee dregs, vegetables that slowly start to rot and behind all of that a wall of burnt plastic…” the review noted. This time honoured blend has been used for centuries in the Pacific as a therapeutic remedy and also as a daily ritual moisturizing, nourishing and … It won’t be confused with estery Jamaican rums—although it also has a high-ester profile. We Use. It has the 26th largest Exclusive Economic Zone of 1,282,978 km … Raku and Bati vary in flavor since the former is wholly from a column still, and the latter includes 20 percent pot still spirit. Made From. (It’s currently available in New York, Arizona, California and Florida. By sharing water from Fiji's sustainable ancient artesian aquifer with the world and working to improve the lives and environment of its people, FIJI Water has embodied what it means to be Earth's Finest Water® since 1996. The fermentations tanks were closed, but he was told they were once open to the elements. Try our kava capsules and powders today – from 100% natural Fijian Noble kava plants. It sold out quickly. Alexandre Gabriel, Plantation’s founder, first became aware of Fiji rum in the early 2010s. He found in distiller Liam Costello a fellow traveler, someone who understands both mass-market rums and the lure of regular experimentation in distillation and aging. It also started to test the market in the United States. Gabriel has since visited Fiji three times. Plantation’s flagship Fiji Rum is aged two to three years in former bourbon barrels on the island, then is shipped to France in barrels (adding what Lamy calls “dynamic aging”) and finally receives an additional year in French oak before being bottled at 80 proof. In partnership with nonprofit environmental organization Well, in large part. are filtered through coconut shell carbon. The problem? But then distiller Liam Costello said, “now let me show you what we don’t release.” He brought out rums from 15- and 17-year-old casks. In addition to landmark achievements like securing a long-term lease of 40,000 acres of rain forest land in the Sovi Basin, these large-scale reforestation and conservation efforts create sustainable jobs and income sources for local communities. ), “It’s hard to put Fiji rum in the same category as anything in the Caribbean,” says Eric Kaye, who founded Holmes Cay. Pure Fiji's secret is a balanced blend of exotic oils which include virgin coconut oil, dilo oil, sikeci oil and macadamia nut oil. All of this is said to contribute to Fijian distinctive rum’s flavor. (Paging Wes Anderson!) Fiji grows a lot of sugar cane—it ranks 52nd worldwide in production, which puts it ahead of Guyana, Jamaica and Martinique, with about 22,000 sugar cane farmers spread across the dozens of islands. It had been available since the 1980s, and was common in local stores and bars. Rugby union is the most popular sport in Fiji (especially of the sevens variety); however, rugby league, netball, and association football are also widely played. Which brings us to the part where all Fiji rum is different, despite coming from the same island and the same distillery. The deep “roundth” is tempered with brighter tropical elements, including an aroma that suggests roasted pineapple. So when I was able to source some primarily tropically aged Fiji rum, I jumped at it.”. priorities for FIJI Water, which continually strives for energy efficiency and waste reduction through recycling initiatives and infrastructure improvements. The island distillery he visited was enchanting. Australia and New Zealand. Mitch Wilson grew up in Australia where he was familiar with rum from Fiji. In the 1970s, sugar’s value in the global commodity market was sinking. But in 2016, the distillery rolled out its own brands, Raku and Bati, for export to Australia (including spiced and flavored variations). Building educational facilities and infrastructure that give Fijians of all ages an opportunity to thrive. “One of the main purposes is to let people discover the great rum diversity of the world,” says Johann Jobello, trade and marketing manager with La Maison & Velier in France. Most of Oceania is under the Pacific, a vast body of water that is larger than all the Earth’s continental landmasses and islands combined. And that’s not to mention the same long and roundabout shipping route to Europe and North America. The FIJI Water Foundation is a charitable trust funded and supported by the owners, employees, and corporate affiliates of FIJI Water, with a focus on sustainability and improving the lives of native Fijians since 2007. “And at one point they said, yeah, let’s just close those off.”. This collision of familiar and unfamiliar was nicely summed up by an unnamed blogger at Singlecaskrum.com in a recent review of Plantation’s Fiji release. “It’s fascinating to see them evolve as two producers,” says Lamy. Since 2018, at least five different Fijian rums have made their way across the Pacific to the U.S. For some Americans, discovering Fiji rum has been like happening upon an unknown element in the periodic table. So lucky for you, we put Fiji in a bottle. Since its inception in 1996, FIJI Water has been committed to “It was very colorful and lovely, like something out of a Wes Anderson film,” Wilson says. Despite changes in ownership, not much has changed. Yet of all the importers, Plantation is positioned to be most closely associated with Fiji rum. The name “Oceania” justly establishes the Pacific Ocean as the defining characteristic of the continent. That means investing in sustainability, the environment and local communities, while focusing on meaningful issues with like-minded partners to enable positive change. “We’re not trying to modify the rum or make them taste different,” says Lamy. “Every month, they were scraping out dozens of these mynahs,” he was told. Fiji is situated in the northeast of Australia; in the north of New Zealand and is completely surrounded by the Pacific Ocean. Mitch Wilson grew up in Australia where he was familiar with rum from Fiji. Fiji University Deportation In this photo provided by Sandy Price, Price and her husband, Pal Ahluwalia, pose for a photo in Brisbane, Australia, Friday, Feb. 5, 2021. Sustainability and environmental responsibility are top So some education may be in order. Learn more about our water today! It includes Australia, the smallest continent in terms of total land area. He thought of it as a middle-of-the-road rum: fine for cocktails, but not destined for the snifter. An ETA holder can travel to Australia as many times as they wish within 12 months of the ETA’s issue date. FIJI Water Foundation Global Philanthropy. FIJI Water begins as a cloud high above Fiji and is Untouched By Man until you open the cap. It had pink fermentation tanks, banks of old-school dials and gauges, and “rickhouses” that consisted of tin roofs and walls of chicken wire. Others bottlers have bought these rums from European brokers and created their own proprietary blends, including Vanua Rum ($25), a blend of rums aged from three to five years and released in the U.S. in 2018. So in 1980, the Fiji Sugar Corp founded what would become the Rum Co. of Fiji to add value to its harvest. It hit the U.S. markets last July (and European markets in April). ... the water is going down and the evacuees are returning,” she said. There is only one distillery in the archipelago that produces all Fijian rums.

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